Elizabeth Gerber

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Paid crowd work offers remarkable opportunities for improving productivity, social mobility, and the global economy by engaging a geographically distributed workforce to complete complex tasks on demand and at scale. But it is also possible that crowd work will fail to achieve its potential, focusing on assembly-line piecework. Can we foresee a future crowd(More)
Computer-mediated crowdfunding is an emerging paradigm used by individuals to solicit funds from other individuals to realize projects. We are interested in how and why these platforms work and the impact they can have on what projects are realized and how they are disseminated in the world. In this paper, we report preliminary findings from a qualitative(More)
While studies have shown that affect influences creativity, few investigate how affect influences creative performance with creativity support tools. Drawing from methods commonly used in psychology research, we present affective computational priming, a new method for manipulating affect using digitally embedded stimuli. We present two studies that explore(More)
Crowdfunding is changing how, why, and which ideas are brought into existence. With the increasing number of crowdfunded projects, it is important to understand what drives people to either create or fund these projects. To shed light on this new social phenomenon, we present a grounded theory of motivation informed by the first cross-platform qualitative(More)
Creative individuals increasingly rely on online crowdfunding platforms to crowdsource funding for new ventures. For novice crowdfunding project creators, however, there are few resources to turn to for assistance in the planning of crowdfunding projects. We are building a tool for novice project creators to get feedback on their project designs. One(More)
Crowdfunding provides a new opportunity for entrepre-neurs to launch ventures without having to rely on traditional funding mechanisms, such as banks and angel investing. Despite its rapid growth, we understand little about how crowdfunding users build ad hoc online communities to undertake this new way of performing entrepreneurial work. To better(More)
Crowdsourcing complex creative tasks remains difficult, in part because these tasks require skilled workers. Most crowdsourcing platforms do not help workers acquire the skills necessary to accomplish complex creative tasks. In this paper, we describe a platform that combines learning and crowdsourcing to benefit both the workers and the requesters. Workers(More)
Government and industry depend on educational institutions to play a pivotal role in preparing the future workforce for careers in innovation. Yet students learn how to innovate through practice, and opportunities for practice are limited in higher education. This paper addresses this challenge by presenting a new student-led approach to innovation(More)
Despite the prevalent use of group brainstorming for problem solving and decision-making within organizations, brainstorming sessions often lack focus and fail to produce quality ideas. We describe <i>Momentum</i>, a tool that elicits topic-oriented responses <i>prior</i> to a group brainstorm. In an exploratory study, we found qualitative differences in(More)