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Due to increasingly sophisticated customers and, at the same time, intensifying competition, companies are paying a growing attention to mass customization [1,2], with many successful implementation cases reported in literature [3]. While more ''visionary'' definitions of mass customization have appeared in literature since the term was coined in the late(More)
1 Firms offering high product variety and customization can paradoxically experience a loss of sales because customers feel overwhelmed by the number of product configurations offered. Sales configurators may be a solution for avoiding this paradox, but relatively few studies have focused on the characteristics they should have in order to overcome this(More)
Growing evidence suggests that transplantation of autologous bone-marrow mononuclear cells (ABMMNCs) can improve the perfusion and contractile function of ischemic myocardium. This procedure could potentially benefit transplant candidates awaiting a donor heart. To study the safety and feasibility of ABMMNC injection, we performed a prospective,(More)
Literature has recently conceptualized five capabilities that a sales configurator should deploy in order to help avoid the product variety paradox, namely the risk that offering more product variety and customization to the market paradoxically results in a loss of sales. However, no studies have investigated the effect of such capabilities on the value(More)
Foreword In many cases competitiveness of modern products is defined by the degree of customization, i.e. the ability of a manufacturer to adapt a product according to customer requirements. Knowledge based configuration methods support the composition of complex systems from a set of adjustable components. However, there are two important prerequisites for(More)