Elaine Mosconi

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In a business world where competitive pressure is constantly increasing, firms are continuously trying to differentiate themselves. The advent of Web 2.0 technologies such as social media allowed firms to communicate and interact with consumers and online users in order to collect information and to perform R&D, marketing and sales tasks. This study uses a(More)
Social media and business intelligence: defining and understanding social media intelligence Vincent Dutot & Elaine Mosconi To cite this article: Vincent Dutot & Elaine Mosconi (2016) Social media and business intelligence: defining and understanding social media intelligence, Journal of Decision Systems, 25:3, 191-192, DOI: 10.1080/12460125.2016.1187704 To(More)
Social media intelligence is a strategic knowledge source for decision and performance for firms, knowledge from customers, products and the market. From both information systems (IS) and marketing perspectives, an important issue is the understanding of the main factors that lead to disengagement of members in social media platforms or virtual communities.(More)
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