As part of our Doctoral Research we are measuring eye movements as indicators of the user's cognitive processes while interacting with the user interface. We aim to suggest eye tracking as a complementary usability evaluation technique by comparing it to other traditional usability evaluation techniques such as expert inspections and user based observations.
In our on-going e?commerce research programme, we are employing techniques from HCI, cognitive psychology, social psychology, and marketing and adapting them to investigate customer behaviour with e?commerce environments. Our aim is to investigate the influencing factors beyond the usability of the website that shape the customer's expectations and… (More)
1. Current interests and use of eye tracking Tracking of eye movements has been applied in HCI in two ways: as a real-time input device in user-system interaction and for analysing the usability of human-computer interfaces . For usability analysis, the user's eye movements are recorded during the user's interaction with the system and the eye movements… (More)
Usability evaluation techniques such as user-observations, cognitive walkthroughs, or heuristic evaluations can be applied to evaluate the usability of multimedia interfaces of computer systems. Although user observations involve observing end-users or representative users interacting with the system these evaluations are limited in the amount of… (More)