Ekaterini Tzanidou

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In our on-going e?commerce research programme, we are employing techniques from HCI, cognitive psychology, social psychology, and marketing and adapting them to investigate customer behaviour with e?commerce environments. Our aim is to investigate the influencing factors beyond the usability of the website that shape the customer's expectations and(More)
1. Current interests and use of eye tracking Tracking of eye movements has been applied in HCI in two ways: as a real-time input device in user-system interaction and for analysing the usability of human-computer interfaces [5]. For usability analysis, the user's eye movements are recorded during the user's interaction with the system and the eye movements(More)
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