Ekaterina V. Karniouchina

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Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier selection, and service operations capacity. Many recent advances in this area have raised questions about the most appropriate form of conjoint analysis for this research. We review recent developments in(More)
Purpose – Service organizations and marketers have focussed too much of their energy on their core service’s performance and too little emphasis on designing a customer journey that enhances the entire customer experience. There is nothing wrong with firms seeking continuous improvement in service quality and customer satisfaction. These efforts are needed(More)
Excerpt] The second annual Product and Service Innovation Conference was held in February 2005 in Park City, Utah. The conference brought together over 40 distinguished and upcoming scholars from 30 flagship universities all over the United States. The purpose of the conference is to unite leading scholars in the fields of operations management and(More)
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