Ekaterina Netchaeva

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Across three studies, we investigate men's reactions to women in superior roles. Drawing from precarious manhood theory, we hypothesize that when a woman occupies a superior organizational role, men in subordinate positions experience threat, which leads them to behave more assertively toward her and advocate for themselves. In Studies 1 and 2, we(More)
The phenomenon of increased desire for, and use of, appearance-enhancing items during times of economic recession has been termed the lipstick effect The motivation underlying this effect has been attributed to women's desires to enhance their attractiveness to financially stable partners (Hill, Rodeheffer, Griskevicius, Durante, & White, 2012). In the(More)
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