Edward R. Bruning

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In this paper, the authors examine critical success factors and outcomes of market knowledge management, which is the management of knowledge pertaining to a firm’s customers, competitors, and suppliers. Using data collected from 307 managers in 105 businesses across Canada, the authors show that a firm’s extent of information technology adoption, its(More)
One of the important features of this study is to examine the moderating effect of national culture on the bonding-commitment link. Results reveal that individualism moderates the bondingcommitment relationship. In more collectivist societies, social bonding has a stronger effect on commitment whereas in cultures characterized as individualistic, structural(More)
Knowledge management, market orientation, and learning orientation have all been considered important success factors to a firm’s performance. Using data gathered from 307 managers in 105 organizations across Canada, this study develops and empirically tests a model that demonstrates that a firm’s knowledge management mediates the positive influences from(More)
Existing literature seems to disagree on exactly what role employee commitment plays in the market orientationperformance relationship. This paper hypothesises that employee commitment is an antecedent to market orientation; it moderates the strength of the relationship between top management emphasis on market orientation, and mediates the relationship(More)
In this paper, we examine the concept of stigma consciousness (the extent to which one is conscious of being stereotyped) and discuss its relevance in consumer contexts. Specifically, we discuss the relevance of this construct in situations where the consumer could be stereotyped, e.g., by a salesperson, and contrast it with other related constructs that(More)
Several models focus on the nature of relationships between firms in business markets (e.g., Morgan and Hunt, 1994; Anderson and Narus, 1990; Anderson and Weitz, 1989; Dwyer, Schurr, and Oh, 1987). In a number of studies, the dyad—the unique physical and psychological relationship between two firms—is the key unit of analysis. Though scholars studying(More)
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