Easwar A. Nyshadham

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This research studied online risk perceptions under the well known psychometric paradigm. We developed a taxonomy of risks appropriate for e-commerce along with variables to characterize risks and understand risk perceptions. A pilot study with 153 subjects was used to collect data on which factor analysis was conducted to identify online risk dimensions(More)
It is well known that risk is a significant factor affecting ecommerce purchases among consumers. Consumers perceive a variety of often novel risks in such transactions. This empirical study evaluates the effect of prior experience (e.g., effects of the number of online purchases, average amount of online purchases, types of purchased products, daily(More)
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