Easwar A. Nyshadham

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This research studied online risk perceptions under the well known psychometric paradigm. We developed a taxonomy of risks appropriate for e-commerce along with variables to characterize risks and understand risk perceptions. A pilot study with 153 subjects was used to collect data on which factor analysis was conducted to identify online risk dimensions(More)
The ecommerce environment is fairly new, and several risks associated with it are novel to consumers. Consequently, e-consumers may not have developed an appropriate mental picture (i.e., a schema or a perceptual map) of these risks. For example, identity theft, a serious risk that became prominent after ecommerce has become popular, is still not well(More)
It is well known that risk is a significant factor affecting ecommerce purchases among consumers. Consumers perceive a variety of often novel risks in such transactions. This empirical study evaluates the effect of prior experience (e.g., effects of the number of online purchases, average amount of online purchases, types of purchased products, daily(More)
The ecommerce environment is relatively new, and several risks associated with ecommerce are novel to consumers. While there is some published work which tries to relate how risk perceptions affect purchase behavior, virtually no research addresses risk per se – that is, how do consumers judge perceived risk in online environments. In this research, we use(More)
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