Easwar A. Nyshadham

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This research studied online risk perceptions under the well known psychometric paradigm. We developed a taxonomy of risks appropriate for e-commerce along with variables to characterize risks and understand risk perceptions. A pilot study with 153 subjects was used to collect data on which factor analysis was conducted to identify online risk dimensions(More)
The ecommerce environment is fairly new, and several risks associated with it are novel to consumers. Consequently, e-consumers may not have developed an appropriate mental picture (i.e., a schema or a perceptual map) of these risks. For example, identity theft, a serious risk that became prominent after ecommerce has become popular, is still not well(More)
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