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Epidemiological and etiological aspects of burning mouth syndrome

• EC Coculescu, S. R. P. Tovaru, BI Coculescu
• Journal of medicine and life
• 2014

Burning mouth syndrome (BMS) is defined as a chronic pain condition characterized by a burning sensation in clinically healthy oral mucosa. Incidence BMS diagnosed in the Department of Oral Medicine… (More)

Burning mouth syndrome: a review on diagnosis and treatment

• EC Coculescu, Aleksandar Radu, BI Coculescu
• Journal of medicine and life
• 2014

Burning mouth syndrome (BMS) is defined as a chronic pain condition characterized by a burning sensation in the clinically healthy oral mucosa. It is difficult to diagnose BMS because there is a… (More)

The concept of marketing in the public-private partnership in the medical system in Romania

• V Purcărea, BI Coculescu, EC Coculescu
• Journal of medicine and life
• 2014

During the transition period, the Romanian medical system, subject (like other areas) to a process of reform, had to go through a difficult path, not without obstacles (malpractice, underfunding,… (More)

A strategy to identify opportunities for innovation in Romanian healthcare services

• BI Coculescu, V Purcărea, EC Coculescu
• Journal of medicine and life
• 2015

In principle, the development of medicine (including the Romanian health system) is primarily dependent on the level of funding and the efficiency with which this funding is used, the structure of… (More)

Market policy as an innovative element of marketing in the Romanian healthcare services – an approach focused on the patient

• BI Coculescu, EC Coculescu, Aleksandar Radu, Livia Petrescu, V Purcărea
• Journal of medicine and life
• 2015

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers,… (More)

Improving the quality of Health Care in the Romanian public health system - a priority in the reform process

• V Purcărea, BI Coculescu, EC Coculescu
• Journal of medicine and life
• 2015

To meet the shortfalls caused by the economic crisis, the Romanian medical system needed an objective analysis of the quality of medical care as a whole, of the entire package of health services as… (More)

Product policy - the main component of the marketing mix in the Romanian health services

• BI Coculescu, V Purcărea, EC Coculescu
• Journal of medicine and life
• 2016

The objectives of the reforms in the EU healthcare systems are based on the implementation of the marketing concept in the health systems, which are, among other things: • efficient management of the… (More)

Burning mouth syndrome: controversial place as a symptom of Oro-dental pathology

• EC Coculescu, Gheorghe Manole, BI Coculescu, V Purcărea
• Journal of medicine and life
• 2015

As defined by WHO experts, disease involves a change of the physical, mental and social welfare, generating chronic stress condition if unresolved. One of the symptoms almost constantly found in any… (More)

Price and distribution policies in healthcare marketing in Romania

• BI Coculescu, EC Coculescu, V Purcărea
• Journal of medicine and life
• 2017

There is a principle similar to the theory of exchange in the marketing of health services, meaning that what is delivered to the target market (i.e. the beneficiaries) must be equal to or greater… (More)

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