• Publications
  • Influence
A conceptual model was developed predicting parasocial interaction from both a social interaction need due to loneliness and instrumental television news use. Questionnaires were completed by 329
Audience Activity and Soap Opera Involvement: A Uses and Effects Investigation.
This investigation examined the role of motives, attitudes, and audience activity in explaining the affective, cognitive, and behavioral involvement of 328 daytime soap opera viewers. Because inter
The World Wide Web as a Functional Alternative to Television
It is found that three major and two minor television-like reasons for Web surfing: Entertainment, Pass Time, Relaxation, Social Information, and Information are found.
Attribution in Social and Parasocial Relationships
This study examined social and parasocial interaction from interpersonal attribution perspectives. Parasocial interaction is a perceived interpersonal relationship on the part of a television viewer
Conceptualization and Measurement of Interpersonal Communication Motives
The goal of this study was to develop and validate an instrument that could be used to ascertain motives individuals have for interpersonal communication. A 28-item scale is presented along with
Audience Activity and Television News Gratifications
The variable nature of audience activity was examined with a sample of 329 local television news viewers. Instrumental news viewing was expected to be related to audience intentionality, selectivity,
Media involvement and local news effects
This study considered the influence of cognitive and emotional involvement on two local news effects: information holding and parasocial interaction with a local newscaster. Adult local news viewers
Involvement with Local Television News Cognitive and Emotional Dimensions
This study considered involvement as audience activity, as an indication that audience members are participating in mass media content. On the basis of previous communication research, involvement is
Media effects and society
Contents: Preface. Introduction: Does Media Have Effects? Models of Media Effects. Media Effects and Crisis. Shaping Public Opinion. Learning From the Media. Socialization Effects. Effects of Violent
Audience Selectivity and Involvement in the Newer Media Environment
This study filled gaps in previous research on audience activity by focusing on the temporal dimension of audience activity in the newer media environment. Specifically, this study considered two