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“Fracking” Controversy and Communication: Using National Survey Data to Understand Public Perceptions of Hydraulic Fracturing
Why Americans eat what they do: taste, nutrition, cost, convenience, and weight control concerns as influences on food consumption.
Do people “personally experience” global warming, and if so how, and does it matter?
Identifying Like-Minded Audiences for Global Warming Public Engagement Campaigns: An Audience Segmentation Analysis and Tool Development
To enhance the impact of campaigns, government agencies, non-profit organizations, and businesses seeking to engage the public can selectively target one or more of these audiences rather than address an undifferentiated general population.
Climategate, Public Opinion, and the Loss of Trust
- A. Leiserowitz, E. Maibach, C. Roser-Renouf, Nicholas J. Smith, Erica Dawson
- Environmental ScienceSSRN Electronic Journal
- 2 July 2010
Nationally representative surveys conducted in 2008 and 2010 found significant declines in Americans’ climate change beliefs, risk perceptions, and trust in scientists. Drawing upon the Social…
The Scientific Consensus on Climate Change as a Gateway Belief: Experimental Evidence
- S. van der Linden, A. Leiserowitz, Geoff Feinberg, E. Maibach
- Environmental SciencePLoS ONE
- 25 February 2015
It is found that perceived scientific agreement is an important gateway belief, ultimately influencing public responses to climate change.
Consensus on consensus: a synthesis of consensus estimates on human-caused global warming
The consensus that humans are causing recent global warming is shared by 90%–100% of publishing climate scientists according to six independent studies by co-authors of this paper. Those results are…
A public health frame arouses hopeful emotions about climate change
Communication researchers and practitioners have suggested that framing climate change in terms of public health and/or national security may make climate change more personally relevant and…
Global Warming's Six Americas 2009: An Audience Segmentation Analysis
This report discusses six different categories of audience reaction to the possibility and existence of climate change. The audience types are labeled as: Alarmed, Concerned, Cautious, Disengaged,…
Designing health messages approaches from communication theory and public health practice
Research to Inform Campaign Development and Message Design and Recent Developments in Informing Patients about Their Prescription Drugs Enabling Health Policy and Administrative Practices at a Crossroads are presented.