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Religion has long been playing an important role in influencing human behavior, however, its marketing value as a predictor of consumer behavior has not been adequately examined even though studies in the marketing literature argue that religion influence both behavior and purchasing decisions. This paper examines the effect of religiosity on consumer(More)
In the modern enterprises' economic activities, charitable donation has increasingly become an important way to optimize intangible assets, fulfill social responsibilities for the vast majority of enterprises. By using the method of case study, this paper make a comparison between domestic and foreign dominant enterprises based on donation motivation,(More)
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