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PROMOSYONEL ÜRÜNLERDE YEM ETKİSİ: TÜKETİCİ KARAR ALIM TARZLARI TEMELİNDE BİR DEĞERLENDİRME
Bu calismanin amaci, firmalarin tuketicilere yonelik olarak uyguladigi promosyonlu urunlerin, tuketiciler uzerinde yem etkisi olusturup olusturmadigini tespit etmek ve tuketici karar alim tarzlarininExpand
“Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Bu calismanin temel amaci Y kusaginin dijital ortamda Black Friday alisveris etkinligine karsi olan motivasyonel egilimlerini ortaya koymaktir. Calisma sonucunda elde edilen birinci sonuca gore,Expand
Globalization of Financial Risks and Evaluation of Common Stocks
Risk can be defined as uncertainty about the events that will occur in the future. Risks are encountered in all areas of life, and become more important when it comes to financial markets. Risk inExpand
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Bir Alışveriş Etkinliği Olarak “Black Friday”: Y Kuşağı Tüketicilerinin Dijital Ortamdaki Motivasyonel Eğilimleri Üzerine Bir Araştırma
Bu calismanin temel amaci Y kusaginin dijital ortamda Black Friday alisveris etkinligine karsi olan motivasyonel egilimlerini ortaya koymaktir. Calisma sonucunda elde edilen birinci sonuca gore,Expand
An Investigation on a Production Company via the Scope of Mintzberg’s Adhocratic Organization Structure
Today, the importance of innovation for enterprises, increase each passing day. As a result of globalization, enterprises are under intense competitive pressure. They have to make innovation forExpand
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