Diego Pennacchioli

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In our market society, buyers are considered rational entities, driven by two utility functions: i) the amount of money spent, a universal quantity to be minimized; and ii) the individual needs to satisfy, a personal quantity, varying from person to person, to be maximized. In this paper, we propose an analytic framework based on big data to measure the(More)
Aim of this paper is to introduce the complex system perspective into retail market analysis. Currently, to understand the retail market means to search for local patterns at the micro level, involving the segmentation, separation and profiling of diverse groups of consumers. In other contexts, however, markets are modelled as complex systems. Such strategy(More)
In recent years we witnessed the explosion in the availability of data regarding human and customer behavior in the market. This data richness era has fostered the development of useful applications in understanding how markets and the minds of the customers work. In this paper we focus on the analysis of complex networks based on customer behavior. Complex(More)
Due to the growing availability of online social services, interactions between people became more and more easy to establish and track. Online social human activities generate digital footprints, that describe complex, rapidly evolving, dynamic networks. In such scenario one of the most challenging task to address involves the prediction of future(More)
Finding talents, often among the people already hired, is an endemic challenge for organizations. The social networking revolution, with online tools like Linkedin, made possible to make explicit and accessible what we perceived, but not used, for thousands of years: the exact position and ranking of a person in a network of professional and personal(More)
Customers mobility is dependent on the sophistication of their needs: sophisticated customers need to travel more to fulfill their needs. In this paper, we provide more detailed evidence of this phenomenon, providing an empirical validation of the Central Place Theory. For each customer, we detect what is her favorite shop, where she purchases most(More)
Human behavior is predictable in principle: people are systematic in their everyday choices. This predictability can be used to plan events and infrastructure, both for the public good and for private gains. In this paper we investigate the largely unexplored relationship between the systematic behavior of a customer and its profitability for a retail(More)