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This paper describes the background for a study in progress of the effect of organizational culture on levels of e-commerce adoption. While e-commerce has been studied in detail, the importance of organizational culture in the level of e-commerce adoption has not been explored in depth. Organizational culture can be a limiting factor on the acceptance of(More)
Research has suggested that gaining a competitive advantage requires users of technology to be early adopters and that higher levels of e-commerce adoption are associated with increased levels of organizational performance. While e-commerce has been studied in detail, the importance of organizational culture in the level of e-commerce adoption has not been(More)
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