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Social media: The new hybrid element of the promotion mix
The emergence of Internet-based social media has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them.Expand
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Why is my sales force automation system failing
Sales force automation (SFA) is the use of software to automate sales tasks, including sales activities, order processing, customer management, sales forecasting and analysis, sales force management,Expand
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Perceptions of sales force automation: Differences between sales force and management
Abstract Differences between management and salespeople in their perceptions of a new technology can affect the acceptance and implementation of that technology. For sales force automation (SFA)Expand
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The mobile shopping revolution: Redefining the consumer decision process
Abstract The use of mobile devices by consumers and the accompanying response by retailers is rapidly revolutionizing the retail environment. In the past, retailers have focused primarily on theExpand
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Indexing Product Quality: Issues, Theory, and Results [The Concept of Quality and the Efficiency of Markets for Consumer Products]
Jn "The Concept of Quality and the Efficiency of Markets for Consumer Products," Hjorth-Andersen (1984) strongly condemns the use of overall productquality rankings, such as those published byExpand
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Service quality in a retail channel system
Focuses on quality service issues as they relate to channel retail systems, providing insights into the type of channel systems rewards that are given to distributors that produce superior serviceExpand
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Developing a Social Media and Marketing Course
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature,Expand
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Salesforce automation, perceived information accuracy and user satisfaction
Purpose – This paper examines how perceptions about salesforce automation (SFA) systems are influenced by the perceived accuracy of the information the system provides.Design/methodology/approach –Expand
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Requirements Fulfillment: A Missing Link between Requirements Determination and User Acceptance
This article explores the relationship between user acceptance of an information system and the degree of information requirements fulfillment for various user groups. Expand
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Overcoming Geographical Obstacles: The Use of Skype in a Graduate-Level Social Media and Marketing Course.
This paper presents the results of a three-year research and teaching effort that focused on measuring the perceived effectiveness of Skype as a delivery platform for presentations made to studentsExpand
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