David J. Reibstein

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education in general, the dilemma is magnified in market-ing—a field that is supposed to be concerned about the connection of the firm with its customers and other stakeholders. Within this context, the domain of academic marketing has been steadily shrinking, with a concomitant loss of academic influence. Some of this diminution is a consequence of the(More)
There is an ever-present need for managers to justify marketing expenditures to the firm. This can only be done when we can establish a direct link between marketing metrics and future customer value and firm performance. In this article, we assess the marketing literature with regard to marketing metrics. Subsequently, we develop a framework that(More)
This article presents an integrative framework that conceptualizes how consumers come to socially identify with specific groups, products, and brands, and how and when these social identifications influence reactions to marketing stimuli. Drawing upon self-concept, functional attitude theory, social cognition and social identity research, a framework is(More)
What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions: What do they say is the best way to plan? More important than face(More)
and others for their valuable comments during the development and revision of this manuscript. 1 This paper is a substantial extension of the earlier paper, " Number and Competitors and Dynamic Stability of Competition: Five is a Crowd in the Market Share Attraction Model. " This paper replaces and extends the previous one. Abstract As economists have(More)