David J. Good

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The development of expert systems applied in marketing has provided marketers with an important new strategic tool. However, an inspection of implemented systems indicates that only a limited number of such systems are currently in use. The limited use may in part be the result of the organizational structure and the traits of workers in the marketing(More)
Technology changes in recent years have created metamorphic alterations in organizations' operations. A focal point for many firms is the sales organization. Advances in expert systems have had an impact on the strategies utilized by sales organizations. This research provides a framework for the implementation of expert systems in sales organizations as(More)
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