David C. Bojanic

Publications71
h-index23
Citations2,425
Highly Influential Citations143
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Consumer perceptions of price, value and satisfaction in the hotel industry: an exploratory study.
The hotel industry faces the difficult task of managing the temporal demand for its product. Also, the supply of rooms has outpaced the demand over the last decade. Under this competitive… Expand
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Measuring Service Quality in Restaurants: an Application of the Servqual Instrument
Can SERVQUAL-traditionally an instrument for measuring service quality- be proven as an effective tool in assessing customer perceptions of service quality in restaurants? The research presented in… Expand
  • 262
  • 14
A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers
Customer value has become the focus of firm strategies in recent years. This study investigates the relationships between travelers’ perceptions of value, quality, and price and their influence on… Expand
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Hospitality Marketing Management
Preface. Acknowledgments. PART ONE: INTRODUCTION TO HOSPITALITY MARKETING. Chapter 1 The Functions of Marketing. Introduction to Marketing. The Marketing Mix. The Marketing Environment. The Marketing… Expand
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  • 12
The impact of age and family life experiences on Mexican visitor shopping expenditures
Mexican Nationals frequently visit border towns and other cities in the United States that are in close proximity to their areas of residence for the main purpose of shopping at popular malls and… Expand
  • 48
  • 10
A look at a modernized family life cycle and overseas travel.
The purpose of this study was to determine the vacation attributes preferred by residents of the United States when they engage in overseas travel. The sample was segmented into family life cycle… Expand
  • 74
  • 8
Price Bundling and Travel Product Pricing Practices Used by Online Channels of Distribution
Price bundling is one of the most prevalent marketing practices in many industries, including hospitality and travel. Virtually all types of firms in the hospitality and travel industry, from… Expand
  • 75
  • 7
An evaluation of hotel website attribute utilization and effectiveness by hotel class
The internet is an increasingly important communication and distribution channel for hotels. The purpose of the study was to examine website attribute utilization and effectiveness for hotels of… Expand
  • 54
  • 5
The use of advertising in managing destination image
Abstract Tourism is a major world industry and many countries rely on tourism revenues in their balance of payments. It is therefore imperative that a country convey a positive image to tourists.… Expand
  • 92
  • 5
Multiple Multinational Tourism Positioning Using Correspondence Analysis
Multinational tourism research involves analysis of multiple origins, multiple tourist destinations, and multiple attributes for destination selection . For example, tourist perceptions of a… Expand
  • 257
  • 5
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