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Abstract An online experiment ( N = 357) examined how goals, reviewer similarity, and amount of self-disclosure interacted with review quality in the formation of an attitude about a product, and… Continue Reading
Abstract This study aims to apply the concept of affordances (J. Gibson, 1979) to the context of immersive virtual reality (VR). As a first step, this study investigates users' visual orienting and… Continue Reading
Social media present prime opportunities for commercial brands to promote their products. Some user-generated comments, however, hamper brands’ promotion efforts with fake claims. The literature on...