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Competition on the Internet is creating fierce battles between industry giants and small-scale start-ups. Smart start-ups can avoid those conflicts by moving quickly to uncontested ground and, when that's no longer possible, turning dominant players' strengths against them. The authors call this competitive approach judo strategy. They use the(More)
and Marc Andreessen, a recent graduate of the University of Illinois where he had led the team of hacker programmers that built Mosaic, the first mass-market browser for the Web. Together they founded Netscape to create a simple, universal interface that would allow users with almost any type of communications device to access the Web. Their initial focus(More)
Summer Institute for helpful suggestions and comments. Caroline Baylon provided excellent research assistance. All remaining errors are our own. Abstract We use mutual fund recommendations to test whether editorial content is independent from advertis-ers' influence in the financial media. We find that major personal finance magazines (Money, Kiplinger's(More)
Intel and Microsoft neither buy from nor sell to each other directly, but they are undeniably in business together. They are probably the world's most widely known pair of complementors--companies that independently provide complementary products or services to mutual customers. Complementors increase the value of each other's offerings and the size of the(More)
Platforms have evolved beyond just being organized as multi-sided markets with complementors selling to users. Complementors are often unpaid, working outside of a price system and driven by heterogeneous sources of motivation—which should affect how they respond to platform growth. Does reliance on network effects and strategies to attract large numbers of(More)