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Crowdsourcing has been demonstrated to be an effective strategy to enhance the efficiency of a firm's innovation process. In this paper, we focus on tournament-based crowdsourcing (also referred to as "broadcast search"), a method to solve technical problems in form of an open call for solutions to a large network of experts. Based on a longitudinal study(More)
Postponement is an approach to reduce risk in new product development by delaying design decisions. Addressing the problem of elicitation and transferring customer needs, which proved to be sticky and difficult to transfer prior to product launch, this paper proposes to move the point of postponement into the customer domain. Products based on technologies(More)
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