Dario Antonio Schirone

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Between the 70es and the 80es, the firm strategy meant as the whole of choices to make in order to achieve long-term targets, or, as defined by SWOT Analysis, which one referred to during the economic boom years gives way to the strategic planning and the strategic management. In such a reference picture, the present situation of IKEA store in Bari (Puglia,(More)
Corporate social responsibility represents for IKEA a competitive factor of extraordinary importance. Social policies of racial integration are one of the challenges that the Swedish multinational faces day to day. In the present work it stands out as the racial integration is not only a socially desirable goal; the economic utility of a multi-ethnic(More)
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