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The Portrayal of Racial Minorities on Prime Time Television
A one week sample of prime time television (8-11 p.m.) for ABC, CBS, Fox, and NBC was constructed to represent broadcast entertainment programming for 1996. In a systematic content analysis/ theExpand
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Representations of Race in Television Commercials: A Content Analysis of Prime-Time Advertising
Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,3 15 speaking charactersExpand
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Latino Representation on Primetime Television
This study analyzes the frequency and quality of depictions of Latinos during the 2002 primetime television season. Research on cultivation theory and social identity theory provides insight into theExpand
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A social identity approach to understanding the impact of television messages
Based on the postulates of social identity theory (SIT), this study examined the relationship between exposure to stereotypical media messages regarding race/ethnicity and subsequent socialExpand
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Mean Girls? The Influence of Gender Portrayals in Teen Movies on Emerging Adults' Gender-Based Attitudes and Beliefs
This two-part exploratory study utilized a social cognitive theory framework in documenting gender portrayals in teen movies and investigating the influence of exposure to these images onExpand
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Understanding Internet Usage
This research identifies new variables from social-cognitive theory that might further explain Internet usage and resolve inconsistencies in prior research. Expand
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The Effects of the Sexualization of Female Video Game Characters on Gender Stereotyping and Female Self-Concept
The present study utilized an experimental design to investigate the short term effects of exposure to sexualized female video game characters on gender stereotyping and female self-concept inExpand
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Media Representations of Race, Prototypicality, and Policy Reasoning: An Application of Self-Categorization Theory
The present study tests the policy reasoning model presented by Tan, Fujioka, and Tan (2000), which identifies media use as the exogenous variable in a causal chain predicting race-based policyExpand
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Documenting Portrayals of Race/Ethnicity on Primetime Television over a 20-Year Span and Their Association with National-Level Racial/Ethnic Attitudes
The current study content analyzes the 345 most viewed U.S. television shows within 12 separate television seasons spanning the years 1987 to 2009. Using multilevel modeling, the results from thisExpand
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