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Journals and Conferences
Google aggregates data, collected and anonymized by the DISH Network L.L.C., describing the precise second-by-second tuning behavior for millions of television set-top boxes, covering millions of US… (More)
This talk will describe the auction that Google uses for allocation and pricing of TV ads. The talk describes the actual system and puts it in proper theoretical context.
A Uniform Resource Locator (URL) is a compact string representation of the location for a resource that is available via the Internet. This document provides guidelines for the definition of new URL… (More)
Google has developed new metrics based on set-top box data for predicting the future audience retention of TV ads. This paper examines how to use these metrics to judge the effectiveness of TV ad… (More)
December 2009 JOURNAL OF ADVERTISING RESEARCH 419 measure their success through user-response metrics such as click-through rate (CTR), conversion rate (Richardson, Dominowski, and Ragno, 2007), and… (More)
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs). In particular, we discuss how the accuracy of the… (More)
This document describes the auction system used by Google for allocation and pricing of TV ads and Radio ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.
Status of this Memo This document specifies an Internet standards track protocol for the Internet community, and requests discussion and suggestions for improvements. Please refer to the current… (More)