• Publications
  • Influence
Putting Consumers to Work
Co-creation is a new paradigm that has captured the imagination of marketing and management professionals and scholars. Drawing on Foucault's notion of government and neo-Marxist theories of laborExpand
  • 597
  • 42
  • PDF
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
This special issue continues the critical engagement with the popular discourses of Prahalad’s value co-creation paradigm and Vargo and Lusch’s service-dominant logic of marketing. The intensity ofExpand
  • 272
  • 18
The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research
We introduce the concept of the epistemic consumption object; an emerging form of consumer-object relationship that is increasingly characteristic of technology- and knowledge-intensive societies (Stehr 1994). Expand
  • 81
  • 16
Mirrors of Masculinity: Representation and Identity in Advertising Images
Through explication of a visual research method, this paper theorizes how masculine identity interacts with consumption—of imagery, products, desires, and passions in advertising and consumerExpand
  • 305
  • 15
  • PDF
Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research
To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic effort to integrate current research on consumer empowerment with highlyExpand
  • 243
  • 10
  • PDF
Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing
In the information-intensive marketplaces of the networked economy, database-related marketing techniques have gained unprecedented popularity. Their development is based on the assumption thatExpand
  • 135
  • 6
  • PDF
Biopolitical Marketing and Social Media Brand Communities
This article offers an analysis of marketing as an ideological set of practices that makes cultural interventions designed to infuse social relations with biopolitical injunctions. We examine aExpand
  • 43
  • 6
Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management
We propose a non-essentialist theory of virtual identity where the subject is constituted outside the immediacy of consciousness and thus emerges as the result of the linguistic context in which it was produced. Expand
  • 48
  • 5
  • PDF
Bringing the market to life: screen aesthetics and the epistemic consumption object
This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into anExpand
  • 44
  • 5
  • PDF
The ideology of the ethical consumption gap
The growth of contemporary capitalism is producing a broad sweep of environmental and social ills, such as environmental degradation, exploitative labor conditions, social and economic inequity, andExpand
  • 73
  • 4
  • PDF