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Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies
Although technological products are unavoidable in contemporary life, studies focusing on them in the consumer behavior field have been few and narrow. In this article, we investigate consumers'Expand
Visual Rhetoric in Advertising: Text-Interpretive, Experimental, and Reader-Response Analyses
Text interpretations, two experiments, and a set of reader-response interviews examine the impact of stylistic elements in advertising that form visual rhetorical figures parallel to those found inExpand
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
The importance of signs and symbols has been widely recognized, but only a handful of consumer researchers have developed theory and research programs based on semiotics, the doctrine of signs. ThisExpand
Figures of Rhetoric in Advertising Language
A rhetorical figure can be defined as an artful deviation in the form taken by a statement. Since antiquity dozens of figures have been cataloged, ranging from the familiar (rhyme, pun) to theExpand
Rediscovering Satisfaction
The authors present a phenomenological and longitudinal investigation of satisfaction, as revealed through consumers’ ownership experiences with technological products. The study seeks to serve aExpand
On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric
Print ads exhibit resonance when they combine wordplay with a relevant picture to create ambiguity and incongruity. This article uses multiple perspectives and methods within a framework of criticalExpand
Self-Gifts: Phenomenological Insights from Four Contexts
This article reports the results of a study meant to portray a detailed picture of self-gift experiences in four contexts, focusing notably on reward and therapeutic self-gifts. Extending priorExpand
Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
Socially desirable responding (SDR) is the tendency of individuals to make themselves look good according to current cultural norms when answering researchers' questions. For over 50 years in theExpand
Pursuing the meaning of meaning in the commercial world: An international review of marketing and consumer research founded on semiotics
From product design and packaging to advertising and retailing, marketers are continually seeking to strategically facilitate meanings that contribute positively to brand images, purchase likelihood,Expand
Preventing the premature death of relationship marketing.
To prevent its premature death, marketers need to take the time to figure out how and why they are undermining their own best efforts, as well as how they can get things back on track. Expand