• Publications
  • Influence
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing
Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Although psychology has much to contribute to theExpand
Fostering sustainable behavior through community-based social marketing.
Psychology has a central role to play in speeding the transition to a sustainable future, because a central aspect of sustainability is widespread behavior change. To date, however, most programsExpand
Choosing Effective Behavior Change Tools
Achieving a sustainable future will require that people do things differently. Community-based social marketing (CBSM) provides a framework for fostering sustainable behavior, and the approach isExpand
Determinants of Responsible Environmental Behavior
Attaining a sustainable future will involve dramatic changes to contemporary lifestyles. In order to promote these changes effectively it is essential to have a clear comprehension of the variablesExpand
Social marketing for sustainability: The case of residential energy conservation
Abstract While the technologies presently exist to cut carbon emissions dramatically, all sectors of the economy have been slow to adopt them. This lack of success is due in part to the assumptionsExpand
Treating Women as Sexual Objects
The present study was designed to test the hypothesis that exposure to nonviolent pornography would prime a heterosexuality subschema in gender schematic males and thus lead these males to view andExpand
Social Marketing to Protect the Environment: What Works
Foreword Preface Section I: Introduction Chapter 1: Introduction: Fostering Sustainable Behavior Section II: Influencing Behaviors in the Residential Sector Chapter 2: Reducing Waste The ProblemExpand
Psychology and Sustainability: An Introduction
The goals of this issue on psychology and the promotion of a sustainable future are (1) to introduce the breadth of environmental problems that currently face humanity, (2) to explore alternativeExpand