Author pages are created from data sourced from our academic publisher partnerships and public sources.
Share This Author
E-Business and E-Commerce Management: Strategy, Implementation and Practice
- D. Chaffey
- 1 August 2001
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this…
Emarketing Excellence: Planning and Optimizing your Digital Marketing
The second edition of the E-planning Glossary contains chapters for e-marketing, e-models, E-tools, and more.
Urban Social Geography: An Introduction
From the Publisher: Internet Marketing is a guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with…
Digital Marketing : strategy, implementation and practice
Business Information Management: Improving Performance Using Information Systems
This book acknowledges the major problems with implementing information systems which deliver value to the business and explores the reasons for these problems and management solutions to reduce these problems.
Characterization of the St Helena magma source
Summary Combined Sr-Nd-Pb isotope and trace-element data for St Helena are interpreted in terms of changing thermal and chemical fluxes impinging on and interacting with the base of the lithosphere…
Digital Business and e-Commerce Management
Buku ini membahas tentang: 1. Pengantar bisnis digital 2. Analisis peluang untuk bisnis digital dan e-commerce 3. Mengelola infrastruktur bisnis digital 4. Masalah utama dalam lingkungan digital…
From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics
The use of web analytics to improve online marketing dates back to the 1990s when the first web analytics systems were developed. Yet, recent research suggests that many companies are failing to…
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic…