D. P. Goyal

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The field of knowledge management has gained wide attention across all industry sectors including software development. Managing accumulated knowledge and experiences of members of software engineering community is seen as a silver bullet to end many of the classical ills associated with the art of software development. Knowledge and experience management(More)
This paper aims to understand the impact of temporal spacing between ad exposures on a consumer's decision of whether to purchase the advertised product. I create an individual-level dataset with exogenous variation in the spacing and intensity of ads by running online eld experiments. In these experiments, exposure to ads is randomized across individuals(More)