D C Van Doren

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The scope of geriatric services offered by health care institutions has expanded from the traditional hospital, long-term care, and home care services to include a variety of community services in an effort to promote the institution and provide a continuum of care for the elderly. The purposes of this article are to analyze why marketing of geriatric(More)
Since the Supreme Court's ruling that removed barriers to professional advertising, one profession after another has changed radically. Restructuring has brought unparalleled marketing opportunities to professionals, many of whom are confused and even discouraged by the changes. Physicians are cautioned against "jumping onto the bandwagon" of professional(More)
To keep pace with increasing competition, the private physician is encouraged to consider a patient education program as a marketing tool. Meeting the educational needs of patients is presented as an opportunity to create a trusting environment in the practice, enhance the doctor-patient relationship, and increase the active role of the patient in the(More)
Despite continued significant increases in the nation's spending for health care, use of inpatient hospital services has declined. The authors use the product life cycle to analyze the market for inpatient hospital services and to examine competitive strategies for hospital marketing success. The product life cycle literature suggests at least four(More)
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