Colleeolleen M. Seifert

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This paper explores the use of heuristics as cognitive strategies invoked during the process of design. Heuristics are reasoning processes that do not guarantee the best solution, but often lead to potential solutions by providing a simple cognitive “shortcut.” We propose that designers use specific design heuristics to explore the problem space of(More)
Three experiments were conducted to investigate the relative memorability of solved versus unsolved problems in long-term memory. In each experiment, subjects worked on a set of potentially solvable word problems, with the time spent on each problem held constant. Problem memorability was then measured with a free-recall task. In Experiment 1, in which a(More)
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