• Publications
  • Influence
Perception of value, attractiveness and purchase intention: revisiting promotion techniques sale
Objective – This paper aims to assess the moderating effects of the type of sales promotion on the relationship between perceived value, attractiveness and purchase intention.Expand
  • 3
  • 1
Percepção de valor, atratividade e intenção de compra: revisitando as técnicas de promoção de vendas
Objective – This paper aims to assess the moderating effects of the type of sales promotion on the relationship between perceived value, attractiveness and purchase intention.Expand
  • 3
  • Open Access
Perception of value, attractiveness and purchase intention: revisiting sales promotion techniques
Objective – This paper aims to assess the moderating effects of the type of sales promotion on the relationship between perceived value, attractiveness and purchase intention.Expand
Os consequentes da satisfação: uma meta-análise aplicada ao contexto de turismo
The study of consequential satisfaction has been one of the most debated topics in the area of tourism. Due to this fact, this article aims to identify the dimensions associated with satisfaction inExpand
  • 1
Purchase a New Car: The Effect of Impulsiveness in the Brazilian Market
Economic growth in Latin America is reflected also in auto market. On the contrary of established markets, car manufactures are attracted by the consumers’ disposition in buying a new car. AutoExpand
  • 1