Cid Gonçalves Filho

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abStract In a business environment characterized by a high level of competitiveness, the impact of new products on an organization's revenue is an important factor. This research was developed with the objective of examining empirically the relationships between market knowledge management, innovation and the performance of new products in the market. This(More)
Brasil: a neuroética. A reflexão acerca da ética das práticas de neuromarketing, a neuroética é importante para orientar as pesquisas atuais (e futuras) neste campo. ABSTRACT This article aims to answer to the following research problem: what are the relevant ethical questions related to neuromarketing practice? The objective is to explain the evolution of(More)
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