Christos Lougos

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This paper uses the well-established 'uses and gratifications' theory in order to understand and categorize viewers' needs in the context of digital TV applications. The results of this analysis unveil that such needs can either be ritualized or instrumental. Furthermore, the uses and gratifications theory was applied in order to formulate a questionnaire(More)
The last decade has brought phenomenal changes in the use of television. The growth rate of digital television leads one to think that it is increasingly becoming an important medium. With the DTV emerging as a major interactive channel, innovative interactive services that will be offered could affect audience perceptions and preferences. While these(More)
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