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PURPOSE Research over the past decade has conveyed a dramatic rise in health information seeking via the Internet and articulated various profiles and outcomes of health information seeking. In building upon this research, the current study is innovative in considering predictors of health information seeking by medium, as well as outcomes of health(More)
Although previous research provides a compelling picture of social capital's role in predicting health outcomes, only a modicum of research has tested the more detailed roles of the dimensions of bonding and bridging social capital, with no research focusing exclusively on bonding and bridging neighborliness or ethnicity. To help fill this gap in the(More)
In this study we seek a descriptive understanding of antismoking television advertising in light of the problem cigarette consumption poses for society today. We establish relationships between ad characteristics and whether ads have a youth or adult orientation, based on a content analysis of 197 antismoking television advertisements produced between 1991(More)
In light of the great threat that HIV/AIDS poses in sub-Saharan Africa, the current study assesses HIV/AIDS posters from this region with specific reference to health message frames, including HIV sources, consequences, self-efficacy, preventive means, and barriers and benefits to employing such means of prevention. There is a two-step methodology. First,(More)
Referring to literature in sociology, mass communication, and public health, we conceptualize and operationally define "health social capital" and "individual health social capital" and then posit and test a model for its development in response to a public health media campaign. The campaign evaluated here was designed to stimulate behaviors that would(More)
BACKGROUND Soaring obesity levels present a severe health risk in the United States, especially in low-income minority populations. INTERVENTION High-frequency paid television and radio advertising, as well as bus and streetcar signage. SETTING/PARTICIPANTS A mass media campaign in New Orleans to promote walking and fruit and vegetable consumption in a(More)
With measures specific to the online cancer environment and data from an online survey of cancer patients, the current study finds support for the following model: asynchronous online communication --> social interaction --> social support --> positive health outcomes in terms of stress, depression, and coping. The findings suggest that the Internet can be(More)