• Publications
  • Influence
On the Value of Information – What Facebook Users are Willing to Pay
TLDR
Results indicate that people that show ‘spamming’ behaviour and users that use Facebook for ‘diary keeping’ are significantly more willing to pay a certain amount higher than zero to be able to keep their personal Facebook information.
Location-based advertising on mobile devices
Location-based advertising (LBA) allows the delivery of advertising messages to consumers in places that are known for their particular high and positive advertising effect. While LBA is recognized
"Crowd logistics": the contribution of social crowds in logistics activities
TLDR
An in-depth analysis and consolidation of innovative crowd logistics applications to provide an overview on recent implementations and propose a categorization scheme and contribute with a route map for further research in the field of crowd logistics.
A Comparison and Validation of 13 Context Meta-Models
TLDR
This paper compares 13 meta-models with respect to their scope and results clearly indicate that each of the 13 context meta- models fails to describe the full landscape of context.
Crowdsourcing in logistics: concepts and applications using the social crowd
TLDR
This paper analyzes LBCS for both, 'classic' logistics as well as 'information' logistics, and potential advantages and challenges of logistics with the crowd ('crowd-logistics') are discussed.
Conceptualizing Context for Pervasive Advertising
TLDR
This chapter analyzes the purchase context of a retail outlet and conceptualizes it such that adaptive pervasive advertising applications really deliver on their potential: showing the right message at the right time to the right recipient.
Psychology of Ownership and Asset Defense: Why People Value Their Personal Information Beyond Privacy
TLDR
This study reveals that as soon as people learn that some third party is interested in their personal information (asset consciousness prime), the value their information to a much higher degree than without this prime and start to defend their asset.
The student view on online peer reviews
TLDR
Investigating how students perceive the process, content and effects of peer reviews in a computer science course on scientific writing indicates that students value the peer review activity, take peer reviews seriously and provide comprehensive and constructive reviews.
SITUATIONALIZATION, THE NEW ROAD TO ADAPTIVE DIGITAL-OUT-OF-HOME ADVERTISING
‘Digital out-of-home advertising’ (DOOHA) leverages digital screens to reach out to consumers at any time and anywhere in public space. While personalization – tailoring advertisements to an
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