Christine Bauer

Learn More
Digital signage is an economically promising field in advertising. Yet, it is a hardly researched field, first empirical attempts focused on consumer reactions. Digital signage, though, brings together various market players, all of which with different objectives and expected benefits. For this reason, we introduce a conceptual framework for interactive(More)
In the age of Web 2.0 users contribute to platforms success by providing personal information by actively uploading information (e.g., messages, preferences, biographies) and also by leaving traces of their online behaviour as can be derived from their clicks, navigation paths, etc. While there is a market for trading such information among companies, there(More)
This paper focuses on identifying and analyzing a potential innovative application for the insurance industry through the use of networked ubiquitous computing environment. In particular, it will describe damage prevention as an exemplary application of ubiquitous computing in the insurance sector. With respect to such an implementation for damage(More)
Profile-driven personalization based on socio-demographics is currently regarded as the most convenient base for successful personalized advertising. However, signs point to the dormant power of context recognition: Advertising systems that can adapt to the situational context of a consumer will rapidly gain importance. While technologies that can sense the(More)
The progress in context-aware systems is predominantly technology-driven, leading to innovations in technology-savvy industries while having almost no impact on other industries, such as the insurance sector. In this paper we introduce a novel, key player-oriented framework that explicitly takes into account the (business) value for each player being(More)
It is a natural predisposition of humans to respond to the rhythmical qualities of music. Now, we turn the setting around: The music responds to the user's behavior. So-called 'reactive music' is a non-linear format of music that is able to react to the listener and her or his environment in real-time. Giant Steps is an iPhone application that implements(More)
Sports tracking applications are increasingly available on the market, and research has recently picked up this topic. Tracking a user's running track and providing feedback on the performance are among the key features of such applications. However, little attention has been paid to the accuracy of the applications' localization measurements. In evaluating(More)
As novel forms of crowdsourcing emerge on the market, we emphasize that the important aspect of location-dependency is more complex than assumed and, thus, suggest a typology along two dimensions of locality: the first dimension refers to whether or not the crowdsourcees interact while being collocated or dispersed, the second dimension refers to the(More)
Due to their technological complexity, traditional software development paradigms are not appropriate to face the challenges in the modern Web 2.0 world. Having the ability to adapt rapidly to the fast changing Web in an open environment, and challenged by the need for applications to be flexible, Service-Oriented Architecture (SOA), Service-Oriented(More)