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Grounded Theory: A Practical Guide for Management, Business and Market Researchers
Introduction PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES The Qualitative Turn in Management Research Grounded Theory Evolutionary Developments and Fundamental Processes Getting Started Data
Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research
– The paper aims to look at some of the problems commonly associated with qualitative methodologies, suggesting that there is a need for a more rigorous application in order to develop theory and aid
Grounded theory: the missing methodology on the interpretivist agenda
There has been considerable discussion in recent years over the application of interpretive methodologies such as phenomenology, hermeneutics, and semiotics within the field of marketing research,
The museum environment and the visitor experience
Since the advent of the contract culture, the reduction in museum budgets, and the implementation of performance measures based on customer satisfaction management, museums have faced increasing
Grounded Theory: some reflections on paradigm, procedures and misconceptions
This paper is an early version of a chapter for a proposed book on grounded theory. It extends the discussion of grounded theory published in two academic papers by the author: Goulding, C. (1998)
The Marketplace Management of Illicit Pleasure
Through pleasure, a foundational concept in consumer behavior, we offer an analysis of the history, development, and experience of clubbing, the postcursor of rave and the contextual focus of this
Consumer research, interpretive paradigms and methodological ambiguities
The 1980s and 1990s have witnessed a growing application of qualitative methods, particularly in the study of consumer behaviour. This has led to some division between researchers on the basis of
The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions
Aims to explore the nature of authenticity as defined and constructed by visitors to sites of heritage. The concept of authenticity is explored through the literature relating to the commodification
Learning to be tribal: facilitating the formation of consumer tribes
Purpose – Studies of marketplace cultures emphasize the benefits of communal consumption and explain the ways that brand managers can leverage subcultures and brand communities. The ephemeral and
Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer