Christian Persson

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An important issue in Internet marketing is the possibility of designing autonomous agents that are able to interpret subjective values in goods and services. From the customers' point of view, it is important to evaluate all aspects linked to the product before purchasing, not only easily identified objective parameters such as the price. From a marketing(More)
The paper is about a personalization system that utilizes descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data from almost two million unique visits on the website of one of Sweden's largest online recruitment services are analyzed. The first time a visitor enters the website,(More)
To better understand the flows of ideas or information through social and biological systems , researchers develop maps that reveal important patterns in network flows. In practice, network flow models have implied memoryless first-order Markov chains, but recently researchers have introduced higher-order Markov chain models with memory to capture patterns(More)
The paper deals with a personalization system that utilizes descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. The paper reports from testing of the personalization system in two commercial implementations, the website of Sweden's third largest daily newspaper and the website of(More)
Thesis for the degree of Doctor of Technology to be presented with due permission for public examination and criticism in Room d2, Lindstedtsvägen 5, Abstract During recent years, the potential for electronic commerce via the Internet has been intensively discussed. A strong vision of e-commerce as a business with great potential has been established. In(More)
The paper is about personalization system applications in different kind of settings. The studied systems utilize descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data and experiences from action research, covering three different product areas – sports retailing, online(More)
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