Christian Kowalkowski

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Purpose – The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implications for companies with a traditional focus on product development and product sales. Design/Methodology/Approach – The paper looks at new service development (NSD) literature and argues for a rationale to(More)
a Department of Marketing, CERS – Centre for Relationship Marketing and Service Management, Hanken School of Economics, PO Box 479, FIN-00101 Helsinki, Finland b Department of Marketing, The University of Auckland Business School, 12 Grafton Rd, Auckland 1142, New Zealand c Department of Management and Engineering, Linköping University, SE-581 83 Linköping,(More)
Purpose – To offer a critical analysis of the literature of solutions offerings; to provide a new conceptual framework, incorporating dimensions that can distinguish between different kinds of solutions, and connect their different characteristics. Design/Methodology/Approach – A critical review of the relevant literature, both 28 contributions identified(More)
Purpose of this paper The paper provides a better understanding of the interrelatedness of customer and service orientations in the organizational structures of capital goods manufacturing companies. Design/methodology/approach A qualitative, multi-case research design was employed using 36 European capital goods manufacturing companies. Findings This(More)
The point of departure for this article is the need for product-centric firms to compete in the market by adding services to their portfolio, which requires a greater focus on service innovation if they are to remain competitive. A major challenge associated with the shift from product-centeredness to a product-and-service orientation is the management of(More)
As product markets mature, firms are increasingly offering industrial services, in order to differentiate themselves and remain competitive. The general strategic view emerging from the services literature is that service infusion in manufacturing industries takes a somewhat unidirectional path from products to service provision. Based on in-depth case(More)
Purpose: This study examines the risks for manufacturing companies of extending their traditional goods offerings by the addition of different kinds of services. Design/methodology/approach: The study develops a conceptual framework of nine propositions (and corresponding diagrammatic representations) of the relationships between: (i) three kinds of risk(More)