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Acknowledgments: We thank the management of a company wishing to remain anonymous for making the data available, and Abstract Referral programs have become a popular way to acquire customers. Yet, there is no evidence to date that customers acquired through such programs, referred customers for short, are more valuable than other customers. We address this(More)
Seeding strategies have a major influence on the success of viral marketing campaigns, but previous studies using computer simulations and analytical models produced conflicting recommendations about the optimal seeding strategy. We therefore compare four different seeding strategies in two complementary small-scale field experiments as well as in one(More)
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