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The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that(More)
There are many people to whom we owe the acknowledgements. First of all, we would like to express our most sincere and warmest appreciation to our supervisors, Christer Ekelund and Lisa Källström, who have been generous enough to give us valuable comments on the whole thesis. Many thanks also give to Annika Fjelkner for her patient improvement in our(More)
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