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Risk communications are an integral aspect of health education and promotion. However, the commonly used textual risk information is relatively difficult to understand for the average recipient.(More)
BACKGROUND Health messages alerting the public to previously unknown genetic risk factors for multifactorial diseases are a potentially useful strategy to create public awareness, and may be an(More)
The role of information processing in understanding people's responses to risk information has recently received substantial attention. One limitation of this research concerns the unavailability of(More)