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Determinants of subscriber churn and customer loyalty in the Korean mobile telephony market
Abstract By using a binomial logit model based on a survey of 973 mobile users in Korea, the determinants of subscriber churn and customer loyalty are identified in the Korean mobile telephony
Inter-Market Variation in the Rate of New Product Diffusion
This paper examines to what extent diffusion rates systematically vary depend-ing on the type of decision maker involved in adopting the product The superior-ity of producers' information-processing
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