Chong Beng Keok

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The terms “satisfaction” and “perception” often cause confusion among researchers. Very often, customer satisfactions were studied by using survey instrument created for measuring customer perception. On the other hand, some researchers believed that customer satisfaction and perception were two different things, and hence(More)
Higher education is a growing industry. For the past few years, the number of higher institutions offering engineering programmes has been increasing dramatically. In the increasing competitive environment, engineering schools are concerned about competitive advantages, market share, quality of engineering education and services. This paper presents a(More)
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