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Green consumption involves comprehensive concerns that address the broad scope of sustainability, ecosystem balance, profit-generation and people. Identifying the factors that influence consumers'… (More)
During the past decade, brand owners have preferred to use research and development (R&D) outsourcing tointegrate activities based on value chain considerations. Today, however, this preference has… (More)
Purpose – Most new product research for the past two decades has focussed on new product development and product innovation. Only a few product launches have been discussed in specific fields. The… (More)
Environmental sustainability has attracted considerable interest in recent years in improving competitive advantage for both profit and non-profit organizations worldwide. Advertising appeal and… (More)
ABSTRACTCustomer learning is regarded as a process that alters either individual cognition or the outcomes of socialisation. Understanding how the learning process works enables a brand firm to… (More)
Purpose The purpose of this paper is to explore the structural relationships among skepticism, experiential risk, cognitive dissonance, experiential quality, brand experience and… (More)