Ching-Yu Lien

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Service innovations have become an important source for organisations to gain competitive advantage in today's increasingly dynamic, complex, and unpredictable business environment. While the concept of technology as a driving force for service innovations has long been recognised, the recent growing popularity in the use of social media has given rise to(More)
This study explores the experiences and feelings of consumers regarding Taiwanese fine foods culture before establishing the conceptual structure of a consumption experience scale for Taiwanese fine foods culture. This paper uses confirmatory factors analysis (CFA) to examine 547 samples. The results show that the overall fit index, measurement, reliability(More)
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