Chin-Chiuan Lin

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The results of Experiment 1 indicated that noise and illumination intensity have a significant effect on character identification performance, which was better at 30 dBA than at 60 and 90 dBA, and better at 500 and 800 lux than at 200 lux. However, the interaction of noise and illumination intensity did not significantly affect visual performance. The(More)
This study investigated the errors in the perceived height of virtual cones presented on the screen. 80 students (50 women, 30 men; M age = 18.8 yr., SD = 1.2 using a duodecimal system) participated in the study. They judged the height of virtual cones in several conditions: (a) different spaces between the items in the array (2, 4, and 6 cm); (b) different(More)
An empirical study was carried out to examine the effects of color combination and ambient illumination on visual perception time using TFT-LCD. The effect of color combination was broken down into two subfactors, luminance contrast ratio and chromaticity contrast. Analysis indicated that the luminance contrast ratio and ambient illumination had(More)
Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men, Taiwanese college students ages 18 to 20 years (M = 19.4, SD = 1.5). The sequence of the three most preferred colors was white, light blue, and black and of(More)
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