Chie Hoon Song

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This study aims to describe innovation profile in the field of personalized medicine. While the major market players have recognized the importance of personalizing health care as the next milestone towards improved clinical outcomes, a common framework has yet to emerge. In the absence of such governance framework, the practices of research and development(More)
Extending the period of the market exclusivity and responding properly to the recent agglomeration of patent expiries are pivotal to the success of pharmaceutical companies. Declining R&D productivity, rising costs of commercialization, near-term patent expirations for many top-selling drugs are forcing companies to adopt new systems to introduce innovative(More)
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